Dealership Digital Marketing Blueprint: a 90-day plan that raises traffic and conversions

Dealership marketing works best when the moving parts line up. Website, SEO, Google Business Profile, email, and measurement need one plan and one scoreboard. This blueprint gives you a clear sequence for the next 90 days. The goal is simple. More qualified traffic, more booked appointments, lower acquisition cost.

Start with the numbers

Before you change anything, lock in a baseline.

Set up and verify

• GA4 with key conversions: book call, contact form, phone clicks, service booking

• Google Search Console with a submitted sitemap

• Google Business Profile with the correct categories and a tracked website URL using UTMs

Record a baseline

• Organic sessions by page

• Top queries and click through rates

• Conversion rate by channel

• Appointment shows from digital sources

Save this as Week 0. You will compare against it every Friday.

Fix the website experience

CRO first. Traffic is wasted if visitors cannot act.

Above the fold

• Clear value line for BDC and marketing services

• One primary call to action that is always visible on desktop and mobile

• Phone and “Book a consultation” buttons in the header

Speed and layout

• LCP under 2.5 seconds on mobile

• Sticky header rather than a header that disappears

• Forms with 4 fields or fewer for first contact

Tracking

• All primary buttons tagged with events

• Thank you pages or confirmation modals that fire conversions

Build a simple SEO structure

Map keywords to pages. Keep each page focused on one intent.

Core pages

• Services overview with internal links to BDC, SEO, email, CRM services

• Geo page for your core market. Example: BDC Agency in New Jersey

• Case studies and results with real numbers and clear CTAs

• Blog hub with clean categories

On page

• One H1 that matches the search intent

• Title tags under 60 characters that include the target phrase and brand

• Meta descriptions that invite the click

• Internal links from high traffic pages to service pages

Technical

• Local Business and Service schema

• Compressed WebP images

• Clean URL slugs

Treat Google Business Profile as a second homepage

Local discovery depends on it.

• Primary category that matches the offer, plus accurate secondary categories

• Current photos of team, space, and work samples

• Weekly Posts that highlight offers, case studies, and booking links

• A review request process tied to successful projects. Ask for the keyword in the review naturally

• UTM tagged website link so you can attribute traffic and conversions

Use email to move people through the funnel

Reps own new lead follow up. Marketing automation should support the long tail.

Automations to set up

• Lost lead revival at 30 days of inactivity

• No show recovery with reschedule links

• Service and promotion broadcasts with audience rules to avoid recent buyers

• Trade in and equity prompts for past customers if you manage a store account

Lists and segments

• Status tags from the CRM or pipeline fields

• Interest fields, purchase dates, and last contact dates

• Suppression lists for recent converters

Content that answers real questions

Publish to be useful, not to hit a quota.

• Cost and ROI breakdowns for BDC and digital

• How to guides for GBP, review generation, and appointment show rate

• Before and after case studies with screenshots and numbers

• Monthly “Metric Mondays” roundups with one chart and one takeaway

Each post should link to a relevant service page and include a clear next step.

A weekly campaign rhythm

Keep a steady cadence so channels reinforce each other.

Week at a glance

• Monday: publish a blog post and share it on social with UTM links

• Tuesday: GBP Post that summarizes the article with a booking link

• Wednesday: email send to a targeted segment

• Thursday: update one service page or case study with an internal link

• Friday: report on KPIs and pick one improvement for next week

KPIs that matter

Track inputs and outcomes. Review them on the same day each week.

Traffic and visibility

• Organic sessions by page

• Average position and CTR for your primary terms

Engagement and conversion

• Click through rate on primary CTAs

• Conversion rate by device and by landing page

• Appointment shows from digital sources

Cost and efficiency

• Cost per lead if you add paid later

• Cost per booked appointment

• Time from first visit to first contact

The 90-day plan

Days 1 to 14

• Fix CRO items on the homepage and services pages

• Add LocalBusiness and Service schema

• Set up GA4 conversions and confirm they fire

• Publish two posts that target bottom of funnel questions

Days 15 to 45

• Launch the lost lead and no show automations

• Ship one geo page and one case study

• Refresh Google Business Profile with new photos and two Posts per week

• Improve LCP by compressing hero images and trimming scripts

Days 46 to 90

• Expand internal links to your highest value pages

• Publish four more posts tied to category hubs

• Collect and publish two fresh testimonials with a logo bar

• Build a one page performance report for leadership

Common mistakes to avoid

• Chasing rankings without a conversion plan

• Using heavy templates that slow mobile

• Posting to GBP once and walking away

• Sending the same email to everyone

• Measuring opens instead of booked appointments

Final take

Digital marketing pays off when each piece supports the next step. Make the site easy to act on. Keep Google Business Profile active. Use email to revive and nurture. Publish answers to the questions buyers and managers actually ask. Measure weekly and fix one thing at a time. The results stack up quickly when you run the same playbook for 90 days.